Mortgage Brokers and we are always in danger of losing our customers to the lenders we work with.
We deal with our clients for a short period of time, but the lender is in constant contact with them for years. Whenever customers asked their mortgage company is, and will usually answer the name of their lender.
Some lenders are more likely to steal our customers, and others.
As a real estate investor I have had with various loan lenders. Was one of my properties on Bank loan of Notre called JB. It was one of the small banks that has a very poor job of marketing itself to its customers. I want to hear them 3 times a year. Once you send me a coupon book for years, and the last to tell me how much interest is paid this year for my taxes, and another to tell me how much money was in my escrow account.
They never once tried to refinance offer me.
My current mortgage for my residence is with the country. These guys know what they're doing. Email me they found each month. In every statement is an attempt to refinance or get a line of credit or insurance. They always politely selling something. As if that was not enough, they send me every few months or so more offers to refinance or take advantage of some of these stocks. But at least they are not as devious as World Savings Bank.
Was a real estate investment and one of my debts. It has now been in contact with the credit bureaus so that whenever someone with one of their loans gets their credit checked by a mortgage company or lender, and be warned. I get my credit checked every 3 months, and mortgage companies all it takes is a few keys on my computer. Imagine my surprise when I received a call from a home in global saving delegate asked me if I thought refinancing. He told me he knew I had my credit checked by a mortgage company, and they were ready to make a better offer for me then what you get,
Have complete division of telephone calls that merely call their loan holders who are getting their credit checked by other mortgage companies. So even if you get a loan savings global clients and customers come back to you later for a rustic, and now you have to compete with World Savings for this customer.
You do not piss off is not it?
And you can bet that now that the lender is that, others will follow.
What we mortgage brokers do about this?
Simple, we form close relationships with our clients, making them virtually immune to any sales pitch by any other bank or mortgage company. I call it "silent force field." We must use all means at our disposal to ensure that person becomes a customer never let go.
Answer "silent force field" We completely invitations to the demand for the product, but I'll put some guidelines for you here.
1. You must keep in touch with them on a regular basis. Least once a month and the best way to do this is through a monthly newsletter. Outsourcing this newsletter to a company and they will take care of the production, printing and mailing of the newsletter to your clients every month.
2. Wow customers as soon as possible. To achieve an innovative way to make a great impression on customers. Here is an example. There dentist in Australia who was tired of having customers be afraid to see it. So he completely changed his office. Now, instead of regular dentist office, it looks more like someone's living room. There is the smell of freshly baked biscuits bread cinnamon in the air, (sugar free) that can be enjoyed with coffee or tea. There is no receptionist sitting there with a small window that they keep near you. This dentist now has a referral only practice, where the only way to work with him, is that if you know someone who already works with him, and they give you guidance.
3. Identify the customer and let them know you. Show your personality. Let them know about your family. Keep them informed about how your kids are doing in school. Remember, you do not want to look like a bank. Want to look like a family friend that happens to do mortgages. Evenings customer appreciation. Be the warming house parties. Have a great birthday party for yourself every year. Give yourself excuses to call clients and get to know them socially.
4. Start a blog and write about whatever you want. An invitation to visit clients often and provide feedback.
5. Customer becomes a customer. If a customer has a dry cleaning, get clean clothes there. Reward them for doing business with you before dealing with them.
6. Get customers to network with each other. Creating a club reference. Your dry cleaner can go to the dentist customer when his teeth hurt your client. And if you make a referral you look better.
These are just a few ideas to help you keep your customers. People do business with people they like. Establishing relationships with former clients, you can ensure they keep coming back to you.
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