Flowers symbolize passion and can have a very beneficial effect on people. Are sent to convey her feelings to your loved ones. Would it not be better, even if people are able to buy with confidence sustainable and flowers are guaranteed by the moral to convey his feelings? After all, passion is a moral obligation, as well! However, buying sustainable, ethical and flowers is a specialized activity in the United Kingdom, with a small number of products that offer flowers really morally source.
To begin, a few figures:
The total market for cut flowers and plants in the UK at £ 2.2 billion and is expected to exceed £ 3 billion by the year 2011. Despite the inroads of alternatives, including mutiple chocolate gifts and wine, people say they are still with flowers, although the UK lags behind the rest of Europe in per capita spending for annual flowers.
There is a constant debate on industry standards for flowers, and consumers from historical symbols confuse moral quality. Submit the Kenya Flower Council, which represents a significant share of imports into the United Kingdom, through fair trade, which governs the Code of Conduct for more than 1,000 farms in Kenya, although only about 25 large farms that provide more 75% of Kenya's flower exports. Since its introduction in the flower industry in 1999, the trade fair a great job supporting more than 10,000 workers in developing countries, through the development of ethical standards to improve workplace. However, in the ensuing years grew big industry and the competitive landscape has changed. In particular, fair trade initiatives tend to work better in fragmented industries such as fruits and vegetables, which are filled with many small producers, but inferior in some industries more consistent, such as the flower industry. This is because fair trade initiatives could benefit disproportionately large organizations, and therefore damage effectively in the development of small producers in a competitive environment.
Fair flowers plants (FFP) is a European initiative to bridge the gaps of the historical city, creating equal opportunities for all producers by setting uniform global standards. A unique feature of FFP is to focus on a comprehensive audit of the supply chain to regulate the use of pesticides and environmental energy, land, and labor. In addition, it also offers the flexibility for florists buy their products two auctions or flowers directly from the growers through FFP compatible. This latter approach ensures the production of fresh flowers, and a reduction in losses of more satisfied customers (key!). In the long term, the objective is to unite all FFP existing standards to make it easier for traders, farmers and consumers.
As in all free markets, there is evidence of demand for consumer goods and stimulate the growth of supply. If nobody wants flowers FFP approved, they simply will not be cultivated. It is estimated that the trade sells just stalks 18100000 in the UK in 2005 so there are clearly people are willing to buy flowers from ethical sources. FFP is the challenge to enter the national consciousness when fair trade is already the de facto standard in the minds of most people. One thing most people want to hear is that approved FFP flowers usually cost no more than FFP flowers, to be a good egg is not necessary that the average effect in your pocket as well!
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